When business gets good, my company does what any other company does; put the nose to the grindstone and CRANK…THAT…S%*#…OUT! Unfortunately, with our noses so close in to our computer screens, its easy for me and my co-workers to lose that hunger for continual knowledge and betterment. What was once the feeder for our creativity and innovation has now become a luxury few of us can afford.

That doesn’t mean we should stop seeking that knowledge, though.  Business is business. We’re all going to be busy and the more we accept that as a fact, the more we’ll look for ways to do the work better, smarter and more efficiently.  In the meantime, we can’t forget to continually “fill our cups” with the very stuff that is going to keep us ahead of the curve and will keep the clients rolling in.

Right now, for instance, I am playing around with an internal article blog running off of Posterous.  With a couple clicks of a mouse, I can send an email (the most common communication tool in my day) that automatically creates a post on the blog.  That means I can use my web browser, my personal feed reader or even my iPhone (via NetNewsWire) to find and post articles I think my co-workers might like. I can even set it up so that the blog creates a digest of itself every day using FeedBurner. In the end, everyone gets a simple, easy way to keep up with the news without having to leave Microsoft Outlook.

Ok, that’s my soapbox for the day.

You can all go back to watching Jerseylicious…or whatever it is you do on at Monday night. I’m just sayin’…it’s a good show. Don’t judge me.