Is crowdsourcing really the consumer empowerment and creative development tool marketers make it out to be? GeniusRocket EVP Peter LaMotte co-hosts and discusses the nuances of what makes great crowdsourcing work and where it’s hit the wrong note for companies and their brands.
Listen Now!
[audio:http://www.podtrac.com/pts/redirect.mp3?http://marketingdiner.com/episodes/MD02162010.mp3]
To respond, leave us a comment on the show notes or leave us an audio comment at (202) 596-7220.
Referenced Links:
- A Marketer’s Rant On Valentine’s Day (AKA the infamous Valentine’s Day Post)
- Follow Social Media MBA on Twitter – Job Listings For MBAs
- Genius Rocket – Creative Asset Crowdsourcing
- Viral Video for al fresco All Natural Chicken Sausage® -(via GeniusRocket)
- Follow Peter LaMotte on Twitter
Download Episode:
Right Click Here and Save As To Download Full Episode
For More Marketing Diner Fun:
Subscribe via iTunes | RSS Feed | Send Us E-Mail