I’m of the opinion that getting great results and developing awesome creative are not two mutually exclusive concepts. Thus, when it comes time to weave the proverbial fabric of great marketing, you first have to “thread the needle” and find that one great, open opportunity for alignment.
JARED-ISMs (noun) def: 1) Things that Jared says which induce perplexed looks on his co-workers faces 2) A mini-blog per day for a week to keep Jared sane during interviews.