When you research corporate views on social media; companies rarely know where to start.  They feel overwhelmed by the sheer size and complexity of the landscape.

The best way to overcome this feeling is to scale the opportunity for them. First, focus on making the pieces of your brand sharable. Second, act as if you’re interacting with a single customer.  Third, let the market forces in play on social media do the rest.

JARED-ISMs (noun) def: 1) Things that Jared says which induce perplexed looks on his co-workers faces 2) A mini-blog per day for a week to keep Jared sane during interviews.