If television is about how many “eyeballs” you can get to view a particular spot, interactive is about the social media formats your brand is represented in.

If all else fails in explaining the ROI of interactive media, at least you’ve expanded the “digital footprint.”

JARED-ISMs (noun) def: 1) Things that Jared says which induce perplexed looks on his co-workers faces 2) A mini-blog per day for a week to keep Jared sane during interviews.