http://www.marketingdiner.com/blog/branding/branding-in-social-media/is-geo-social-the-new-hot-marketing-playground-for-brands/ Feed Your Brand, Not Your Ego Mon, 11 Jul 2011 12:59:52 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.marketingdiner.com/blog/branding/branding-in-social-media/is-geo-social-the-new-hot-marketing-playground-for-brands/#comment-50 7thSideGames (7thSideGames) Sat, 23 Oct 2010 02:19:52 +0000 http://marketingdiner.com/blog/?p=960#comment-50 Is Geo-Social the New, Hot Marketing Playground for Brands? http://tinyurl.com/yce89wn Is Geo-Social the New, Hot Marketing Playground for Brands? http://tinyurl.com/yce89wn

]]> http://www.marketingdiner.com/blog/branding/branding-in-social-media/is-geo-social-the-new-hot-marketing-playground-for-brands/#comment-49 Jared Degnan Thu, 11 Mar 2010 19:19:39 +0000 http://marketingdiner.com/blog/?p=960#comment-49 RE: Erin& Katie - Both excellent points. The interesting this is that if these go "mainstream" we're talking about a new level of visibility both on and offline. It's one step closer to being a totally transparent society and one step closer to a larger backlash on social media, itself. RE: Erin& Katie – Both excellent points. The interesting this is that if these go “mainstream” we’re talking about a new level of visibility both on and offline. It’s one step closer to being a totally transparent society and one step closer to a larger backlash on social media, itself.

]]> http://www.marketingdiner.com/blog/branding/branding-in-social-media/is-geo-social-the-new-hot-marketing-playground-for-brands/#comment-48 Katie Thu, 11 Mar 2010 19:06:51 +0000 http://marketingdiner.com/blog/?p=960#comment-48 I agree that this geo-social marketing is full of opportunities for brands. To Erin's point, I think it is up to businesses to push applications like Foursquare. If consumers think they are missing out on a discount or other opportunity, they will be more likely to log-in and check out a geo-tagging site. I think the allure of being "part of the club" is a big way this type of marketing is going to grow, specifically in cities that may not have as many tech-savvy individuals. However, as a Memphian myself, Memphis is gaining lots of ground in technology! My thoughts on using Foursquare to promote your business: http://ow.ly/1gLRk I agree that this geo-social marketing is full of opportunities for brands. To Erin’s point, I think it is up to businesses to push applications like Foursquare. If consumers think they are missing out on a discount or other opportunity, they will be more likely to log-in and check out a geo-tagging site. I think the allure of being “part of the club” is a big way this type of marketing is going to grow, specifically in cities that may not have as many tech-savvy individuals. However, as a Memphian myself, Memphis is gaining lots of ground in technology! My thoughts on using Foursquare to promote your business: http://ow.ly/1gLRk

]]> http://www.marketingdiner.com/blog/branding/branding-in-social-media/is-geo-social-the-new-hot-marketing-playground-for-brands/#comment-47 Erin Wiles Wed, 10 Mar 2010 22:39:01 +0000 http://marketingdiner.com/blog/?p=960#comment-47 Being someone who just jumped onto Foursquare and earn a newbie badge, I am not sure how much input I can add. But, I do see a downfall to it. Small businesses in cities like Washington DC, Atlanta, San Francisco and the like can easily capitalize on the geo-location capabilities of Foursquare, but many cities are just not up to par when it comes to tech savvy individuals who are into mobile apps. I hail from Memphis, TN (a large enough city) and while I do know a number of people who use foursquare, it is just not prevalent enough for business here to gain traction with their consumers. I feel many other cities are in the same boat. Foursquare should just get Oprah to mention it like she did Twitter and every citizen will jump on board! Being someone who just jumped onto Foursquare and earn a newbie badge, I am not sure how much input I can add. But, I do see a downfall to it. Small businesses in cities like Washington DC, Atlanta, San Francisco and the like can easily capitalize on the geo-location capabilities of Foursquare, but many cities are just not up to par when it comes to tech savvy individuals who are into mobile apps. I hail from Memphis, TN (a large enough city) and while I do know a number of people who use foursquare, it is just not prevalent enough for business here to gain traction with their consumers. I feel many other cities are in the same boat. Foursquare should just get Oprah to mention it like she did Twitter and every citizen will jump on board!

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