Comments on: How early is TOO early for holiday marketing? http://www.marketingdiner.com/diner-discussions/how-early-is-too-early-for-holiday-marketing/ Feed Your Brand, Not Your Ego Mon, 11 Jul 2011 12:59:52 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: P. Leung http://www.marketingdiner.com/diner-discussions/how-early-is-too-early-for-holiday-marketing/#comment-41 P. Leung Mon, 23 Nov 2009 14:00:28 +0000 http://marketingdiner.com/blog/?p=837#comment-41 I can understand why the stores and malls need to decorate and advertise early, however Christmas decor went up here around Winnipeg BEFORE Hallowe'en was over. That's too early. Way too early. Nothing weirder than seeing little vampires running around to Jingle Bell Rock.. I felt like I was in some awkward B-movie. I can understand why the stores and malls need to decorate and advertise early, however Christmas decor went up here around Winnipeg BEFORE Hallowe’en was over.

That’s too early. Way too early. Nothing weirder than seeing little vampires running around to Jingle Bell Rock.. I felt like I was in some awkward B-movie.

]]> By: Erin wiles http://www.marketingdiner.com/diner-discussions/how-early-is-too-early-for-holiday-marketing/#comment-40 Erin wiles Wed, 18 Nov 2009 19:02:28 +0000 http://marketingdiner.com/blog/?p=837#comment-40 I have always felt that holiday (Christmas) marketing should wait until after thanksgiving, but because of the state of the economy and the inflexibilty of budgets of most consumers, holiday marketers would be crazy not to market earlier this year. For example, kmart's layaway program is a huge help to struggling consumers. Advertising this option to consumers sooner rather than later to consumers will help them pay for their holiday items. More close to home, I have already had many family members bug me about my daughter's Christmas list. If this is true for everyone else's family, then companies should realize there is a large market of early shoppers looking to buy their products now. On a side note: if marketers do take advantage of the early shopper need this year I hope they don't continue this trend when the economy bounces back. No Christmas in July, please! I have always felt that holiday (Christmas) marketing should wait until after thanksgiving, but because of the state of the economy and the inflexibilty of budgets of most consumers, holiday marketers would be crazy not to market earlier this year. For example, kmart’s layaway program is a huge help to struggling consumers. Advertising this option to consumers sooner rather than later to consumers will help them pay for their holiday items.

More close to home, I have already had many family members bug me about my daughter’s Christmas list. If this is true for everyone else’s family, then companies should realize there is a large market of early shoppers looking to buy their products now.

On a side note: if marketers do take advantage of the early shopper need this year I hope they don’t continue this trend when the economy bounces back. No Christmas in July, please!

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