Up the street from my apartment here in Nashville, a new cupcake shop just opened up. Originally slated to be just another bar along 21st Ave, Gigi’s Cupcakes assumed the lease of a tiny storefront and is defying convention by betting that Nashville is ready for a new culinary tradition.

Along with the video I did for Nashville MetroBlogs, I wanted to pass this along as a great story in entrepreneurship. Talking with Gigi, she really does have a great vision for her own personal brand and for the tastes of local Nasvhillians. More importantly, she also has a great story and is using it to bring a great personal brand to life.

Gigi’s CupCakes
1816 Broadway
(615) 342-0140
http://gigiscupcakesusa.com/

Oh! And props to Rachel for her help with the video!!!