The Marketing Diner is a continually-evolving project pitting marketers against their greatest opposition: themselves.

Let’s face it; a certain part of good marketing is based on ego.  After all, if you do not believe in the power of your brand, your company or yourself, how is anyone else supposed to believe, either?

There’s nothing wrong with being proud of your work or your accomplishments.  It’s what happens when you let that pride inform your decisions instead of facts, data and real insights. However, too many times we substitute our own judgment in order to save time or save face. To the accomplished marketer, research and due diligence almost become an admission of fallibility. The result is that we turn a blind eye to information that could make the difference in the success of a project.

If we approached every client and every project as if we are starting from scratch, we would a lot better off. We would ask the tough questions both of ourselves and of our clients. Opportunities would emerge that we would not have considered, otherwise and the results would be staggering.

The Marketing Diner is meant to explore what goes into our decision-making process and help marketers feeds their brands rather than their egos.

Sometimes funny, sometimes poignant – it’s the world as we would like to see pitted against the world that currently is.  Thanks for coming on the ride!

Best,

Jared